Road to School

To support the new 'National Standard for Cycle Training' this website gives you information about the many benefits of enrolling your children on a proper course.

Life cycle

Children exposed to cycling safely on roads at a young age tend to grow up to become better drivers, as they already have a basic knowledge of the Highway Code and an awareness of what different signs and markings mean.

This increased road-awareness also gives greater peace of mind for parents.

Download your Road to School Pack here.

View our Road to School Interactive Animation


Promotions

Goodyear Farming Innovation Award

Discovered something ground-breaking within the agricultural industry? Tell us about it and you could win Goodyear farm tyres.

Read more about the Farming Innovation Award promotion

Sport the band

Send for one of our safety bands and give yourself the best chance in the event of a sporting injury

Read more about the Sport the band promotion

Design a fence

Design a theme for a new cross-country jump and you could see it in this summer's Festival of Eventing

Read more about the Design a fence promotion

Playground Appeal

View the gallery and see which playground won our much-needed £10,000 makeover

Read more


Fertile Imaginations Wanted! The Goodyear Farm department are looking for the UK's most innovative farmer. Submit your innovation for the chance to win £3500 worth of Goodyear Farm tyres and the Goodyear Farming Innovation Award 2008.

Where is it?

Can you correctly identify these great British attractions?

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Drive home safely

Surveys, quizzes and tips to keep you and your family safe

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Buddy zone

Get involved with our latest child safety initiatives

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Good days out

Make sure you never run out of things to see and do

Find out more

Hot or not

Screenless GPS