IAM Driving Road Safety

Why Goodyear and the Institute of Advanced Motorists

We're constantly looking at ways to improve safety for drivers. But even the most advanced technology can't compensate for driver errors.

So because the combination of advanced driving and advanced tyres can improve safety we have teamed up with the IAM to promote the benefits of advanced driving skills. It's all part of our 'Drive Home Safely' campaign.

The story so far...

Goodyear has joined forces with the Institute of Advanced Motorists (IAM), to offer drivers a course that reduces the risk of accidents by 70% (figure from the transport research laboratory).

The Goodyear Advanced Driving Course gives motorists of all ages the opportunity to develop their driving skills, with the most advanced tyre technology on the road and the best trainers in the country.

As many insurance companies offer IAM members lower premiums and higher no-claims bonuses, you could reduce your premiums too.