Innovation Through Driving

Formidable 4x4

The world of off-road driving has come a long way since the first 4x4 rolled off the production line over 60 years ago.

Since then, mechanical advance after mechanical advance has enabled these incredible machines to conquer ever more arduous conditions and increasingly hostile environments: from the snow covered peaks of Europe to the parched Australian Outback, the flood plains of Africa to the rocky canyons of America.

Throughout the years however, none of this progress would have been possible without equal strides being taken in tyre technology. Because awesome amounts power, performance and handling demand awesome amounts of traction. And, throughout history, Goodyear has been at the forefront of providing it.

The Goodyear Wrangler MT/R (Maximum Traction/Reinforced) is the next milestone on this off-road odyssey. Thirty-six years after putting the first tyre on the Moon (and you can't get further offroad than that) the Wrangler MT/R has been developed to overcome some of the most demanding terrain on earth.

Perfected on the unforgiving rock beds of the Moab and at our own mud-pit proving grounds in San Angelo, the Wrangler MT/R has earned the right to be called our toughest off road tyre ever.

Outside, it uses an aggressive tread design that overhangs the sidewall to provide added grip when you need it most. Inside, advanced compounds combine with our patented Durawall construction to provide supreme cut, tear and puncture resistance on even the most extreme of treks.

So it's no wonder that, on the gruelling 4,000 mile Land Rover G4 Challenge, only one tyre was considered up to the task. This one.

And if it can survive the engorged riverbanks of South Africa it should be more than a match for a spot of mud plugging in South Yorkshire.