Safety Beyond Tyres

Why Goodyear and the Institute of Advanced Motorists?

We're constantly looking at ways to improve safety for drivers. But even the most advanced technology can't compensate for driver errors.

So because the combination of advanced driving and advanced tyres can improve safety we have teamed up with the IAM to promote the benefits of advanced driving skills. It's all part of our 'Drive Home Safely' campaign.


Promotions

Goodyear Farming Innovation Award

Fertile Imaginations - the search is over and we have found our winner!

Read more about the Farming Innovation Award promotion

Sport the band

Send for one of our safety bands and give yourself the best chance in the event of a sporting injury

Read more about the Sport the band promotion

Design a fence

Theme a fence winner announced.

Read more about the Design a fence winner

Playground Appeal

View the gallery and see which playground won our much-needed £10,000 makeover

Read more


Goodyear is looking for mature motorists to prove that performance really can improve with age...

Where is it?

Can you correctly identify these great British attractions?

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Drive home safely

Surveys, quizzes and tips to keep you and your family safe

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Buddy zone

Get involved with our latest child safety initiatives

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Good days out

Make sure you never run out of things to see and do

Find out more

Hot or not?

Polaroid style digital cameras. Hot or Not?