Safety Beyond Tyres
Pushing the boat out with the RNLI
The story so far…
The HydraGrip launch was promoted with the introduction of HydraZorbing. These weird and wacky watercraft also had a serious point - visually demonstrating the product's unique ability to grip wet and dry surfaces.
Anyone using the HydraZorbs were asked to make a donation to the RNLI. Since then our relationship has grown, with Goodyear now a leading safety partner of the organisation.
To help back their current 'Train one, save many' campaign Goodyear is fundraising to support crew training, helping ordinary people do extraordinary things.
It's not the first time that Goodyear has spread its safety expertise into new areas. Our national water safety campaign with the Amateur Swimming Association was also extremely successful.
The RNLI is a charity registered in England, Scotland and the Republic of Ireland
